Types of outdoor promotion include:
6 Sheets, (adshels)
Adshels are the ideal way to reach consumers close to the point of purchase.
They can be used to create campaigns and to build brand awareness. Campaigns using adshels can be highly targethed due to the coverage of adshels across the UK.
Billboards
48 sheets are highly distributed and make highly visable adverts. They are present in almost every region across the UK and can be located in specific locations to be apparatnt to the required target audience.
They can also be used in conjuncton with adshels to create campaigns.
The 96 Sheet is the largest standard billboard size providing impact on a national scale. Located in cities and on major arterial routes they reach thousands of consumers every day and can raise brand profile overnight.
They are used to launch brands, build a brand frame or maintain market share.
96 sheets are usually positoned in cty centre areas where the population is greater than 100,000, therefore they are viewed by thousands of people everyday.
They create a huge impact and are perfect for launching natonal campaigns and providing instant stature.
Again, adshels can be used in conjunction to maximise a campaign.
Special division
Creating imapct on a massive scale!
Normally positioned in and around lare citiies such as London.
special divisions include ad's such as;
Banners- for maximum exposure.
Golden squares- positioned in exclusive urban locations to attract consumers with high disposable incomes.
Backlit 96's- normally one-offs that create a high visual impact.
Special divisions are speciality ads can give a highly creative visual impact to targeted consumers. They are used to;
Normally positioned in and around lare citiies such as London.
special divisions include ad's such as;
Banners- for maximum exposure.
Golden squares- positioned in exclusive urban locations to attract consumers with high disposable incomes.
Backlit 96's- normally one-offs that create a high visual impact.
Special divisions are speciality ads can give a highly creative visual impact to targeted consumers. They are used to;
- -target affluent consumers
- -build brand stature and
- -complement other outdoor campaigns.
Allows advertisers to showcase their brand to consumers using the latest technology in order to take targeting to a new level. Can include large digital roadside screens in outdoor, and digital screens in shopping malls.
Other types of outdoor ads include;
phoneboxes
taxis
buses
All of which can be used in highly targeted campaigns to meet selected audiences.
Other types of outdoor ads include;
buses
All of which can be used in highly targeted campaigns to meet selected audiences.
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