Androgynous style photography has been used by many leading designers, more so recently.
Fragrance is most commonly promoted in this style due to designers and marketers giving it a unisex appeal to maximise sales.
Celebrity endorsers such as Kate Moss and Agyness Deyn have represented this though designers such as Calvin Klein and Gauliter, which have marked the way for many other designers and brands, from Burberry and Givenchy to Topshop and H&M, to use this style themselves which has now almost formed a culture in fashion promoton/ stylng, not only for brand identity and image, but to maximise sales from both sexes and sexualities.
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