Burberry ads.

I have looked at some of burberrys previous adverts to get inspiration for my own.

Burberry have used a lot of black and white photography in past campaigns to create contrast and give a 'classic' look, which reflects their brand image.

Burberry uses its logo in a simplistic way, again to maintain its classic image and so that it also does not interfear with the photography. 

Adverts used are casual and look like natural photos rather than posed to enphasise products, although models are always perfectly styled!

 I really like the idea and layout of this fragrence ad 'Burberry BEAT' as it is clearly aimed at a younger audience, being styled with a 1960's mod culture look that almost mimics the beatles. Rather than having just the classic logo, Burberry have enlarged the text used for the name of the product. I feel this gives the advert a younger edge, in comparison to its other 'classic ads.

I am wanting to target a 'younger' female audience by showing how some classic Burberry pieces can be used for a modern look. I think some enlarged text on the ad could point out that this is a more 'casual' range and would attract a younger audience by moving away from Burberry's 'classic' image