suited
Monday 7 March 2011
Phonebox
Billboard
These are some of my development pictures of my billboard |
I decided to go along the same lines as my adshel, I cut out the model first and changed the images to black and white.
this is the initial design I came up with. However it wouldnt fit in with the billboard shape so I had to slightly change it. |
Adshell development
These are some screen shots from the development of my first advert which is to be displayed in an adshell.
I first cut out my model using the magnetic lasoo tool on photoshop, then changed the image to Burberry Black and white.
I played around with different backgrounds, my first being a white one which I thought didnt suit Burberrys natural image. I then incorporated the original background, first leaving it in colour, which I thought looked quite effective but dosnt have the Burberry 'look' about it.
I also tried a black background which again looked great but didnt look rght behind the Burberry logo. So, I used the original background that I also turned to B&W and tried different filters and opacities over the top.
After looking back at some of the original Burberry photos I noticed that although all the images were in B&W, the models are more prominent against the backgrounds. So, when changing the background to b&w, I maximised the black, then on the cut out of the model I maximised the white.
I then put a black filter between tho two layers which I changed the opacity of to increase the intensity of the black.
Add caption |
final image |
Burberry ads.
I have looked at some of burberrys previous adverts to get inspiration for my own.
Burberry have used a lot of black and white photography in past campaigns to create contrast and give a 'classic' look, which reflects their brand image.
Burberry uses its logo in a simplistic way, again to maintain its classic image and so that it also does not interfear with the photography.
Adverts used are casual and look like natural photos rather than posed to enphasise products, although models are always perfectly styled!
I really like the idea and layout of this fragrence ad 'Burberry BEAT' as it is clearly aimed at a younger audience, being styled with a 1960's mod culture look that almost mimics the beatles. Rather than having just the classic logo, Burberry have enlarged the text used for the name of the product. I feel this gives the advert a younger edge, in comparison to its other 'classic ads.
I am wanting to target a 'younger' female audience by showing how some classic Burberry pieces can be used for a modern look. I think some enlarged text on the ad could point out that this is a more 'casual' range and would attract a younger audience by moving away from Burberry's 'classic' image
Saturday 5 March 2011
Photos of ads locally.
This is some of my own photography of ads postoned locally.
This is a selection of adshels I shot at the entrance to the trafford centre.
They are advertising local products and brands located within the store and surrounding areas.
They will have an impact on all shoppers using this entrance.
This is an adshell I shot in Preston city centre.
It is a rotating adshel that displays 3 ads.
It advertises national brands such as vodafone and nescafe that would appeal to most passing consumers in that district.
This s another rotating adshell taken from inside a shopping centre.
It is advertising products and brands that are known nationally and that are available within selected stores inside the shopping mall.
These billboards are taken from another entrance to the Trafford centre in Manchester.
They create a bg impact on consumers due to the size and are advertising luxery brands available within certain stores.
For example, these billboards are advertising Andrew collinge hair products and Lancome cosmetics, yet are both displayed within frames containing the 'Selfridges' logo, indicating that these products are available in that particular store.
This 'almoast' billboard was taken from inside the Trafford centre over the old site of the old Ted Baker store.
The ad covers the whole of the shop space creating a huge visual impact.
It informs new and existing customers eventhough the store is under refurbishment. it is still the Ted Baker store and clearly displays the website where shoppers can shop in the meantime.
These are adshels taken from two different locations. One from the tram stop in Manchester City centre and one from a bus stop on the outskirts of Preston City centre.
This backlit adshel taken from the Trafford centre over one of the entrance/ exit doors. The backlight means it is visually stimulating and highlights the ad to passing customers.
These are ads taken from a store window. The type of shots, with a white background are in the style of this particular brand (H&M). Therefore, no huge logos are needed as the style indicates to consumers they are near the entrance to the store.
This is an interactive adshell located wthn the Trafford centre so that consumers can be interactive with the products, services and brands located in the store.
This is a large LED screen located in the heart of Manchester city centre. It is always swithed on and gives a high visual impact to passers by and people sitting having coffee or lunch in the seated area located just underneath.
These are just some plain cabs I took from manchester. I took ones with a light background to make it easier for me to transfer my ad onto ater should I need to.
ADSHELS
This is a selection of adshels I shot at the entrance to the trafford centre.
They are advertising local products and brands located within the store and surrounding areas.
They will have an impact on all shoppers using this entrance.
This is an adshell I shot in Preston city centre.
It is a rotating adshel that displays 3 ads.
It advertises national brands such as vodafone and nescafe that would appeal to most passing consumers in that district.
This s another rotating adshell taken from inside a shopping centre.
It is advertising products and brands that are known nationally and that are available within selected stores inside the shopping mall.
BILLBOARDS
They create a bg impact on consumers due to the size and are advertising luxery brands available within certain stores.
For example, these billboards are advertising Andrew collinge hair products and Lancome cosmetics, yet are both displayed within frames containing the 'Selfridges' logo, indicating that these products are available in that particular store.
This 'almoast' billboard was taken from inside the Trafford centre over the old site of the old Ted Baker store.
The ad covers the whole of the shop space creating a huge visual impact.
It informs new and existing customers eventhough the store is under refurbishment. it is still the Ted Baker store and clearly displays the website where shoppers can shop in the meantime.
This 48 sheet was taken from one of the main roads in/ out of Preston City Centre.
OTHER TYPES OF ADVERTS
These are adshels taken from two different locations. One from the tram stop in Manchester City centre and one from a bus stop on the outskirts of Preston City centre.
These are ads taken from a store window. The type of shots, with a white background are in the style of this particular brand (H&M). Therefore, no huge logos are needed as the style indicates to consumers they are near the entrance to the store.
This is an interactive adshell located wthn the Trafford centre so that consumers can be interactive with the products, services and brands located in the store.
This is a large LED screen located in the heart of Manchester city centre. It is always swithed on and gives a high visual impact to passers by and people sitting having coffee or lunch in the seated area located just underneath.
These are just some plain cabs I took from manchester. I took ones with a light background to make it easier for me to transfer my ad onto ater should I need to.
This is a phonebox located just outside Preston City Centre.
Friday 4 March 2011
types of outdoor promoton.
For my campaign, I need to choose the best form of promotion to attract my TA.
Types of outdoor promotion include:
6 Sheets, (adshels)
Adshels are the ideal way to reach consumers close to the point of purchase.
They can be used to create campaigns and to build brand awareness. Campaigns using adshels can be highly targethed due to the coverage of adshels across the UK.
Billboards
48 sheets are highly distributed and make highly visable adverts. They are present in almost every region across the UK and can be located in specific locations to be apparatnt to the required target audience.
They can also be used in conjuncton with adshels to create campaigns.
The 96 Sheet is the largest standard billboard size providing impact on a national scale. Located in cities and on major arterial routes they reach thousands of consumers every day and can raise brand profile overnight.
They are used to launch brands, build a brand frame or maintain market share.
96 sheets are usually positoned in cty centre areas where the population is greater than 100,000, therefore they are viewed by thousands of people everyday.
They create a huge impact and are perfect for launching natonal campaigns and providing instant stature.
Again, adshels can be used in conjunction to maximise a campaign.
Types of outdoor promotion include:
6 Sheets, (adshels)
Adshels are the ideal way to reach consumers close to the point of purchase.
They can be used to create campaigns and to build brand awareness. Campaigns using adshels can be highly targethed due to the coverage of adshels across the UK.
Billboards
48 sheets are highly distributed and make highly visable adverts. They are present in almost every region across the UK and can be located in specific locations to be apparatnt to the required target audience.
They can also be used in conjuncton with adshels to create campaigns.
The 96 Sheet is the largest standard billboard size providing impact on a national scale. Located in cities and on major arterial routes they reach thousands of consumers every day and can raise brand profile overnight.
They are used to launch brands, build a brand frame or maintain market share.
96 sheets are usually positoned in cty centre areas where the population is greater than 100,000, therefore they are viewed by thousands of people everyday.
They create a huge impact and are perfect for launching natonal campaigns and providing instant stature.
Again, adshels can be used in conjunction to maximise a campaign.
Special division
Creating imapct on a massive scale!
Normally positioned in and around lare citiies such as London.
special divisions include ad's such as;
Banners- for maximum exposure.
Golden squares- positioned in exclusive urban locations to attract consumers with high disposable incomes.
Backlit 96's- normally one-offs that create a high visual impact.
Special divisions are speciality ads can give a highly creative visual impact to targeted consumers. They are used to;
Normally positioned in and around lare citiies such as London.
special divisions include ad's such as;
Banners- for maximum exposure.
Golden squares- positioned in exclusive urban locations to attract consumers with high disposable incomes.
Backlit 96's- normally one-offs that create a high visual impact.
Special divisions are speciality ads can give a highly creative visual impact to targeted consumers. They are used to;
- -target affluent consumers
- -build brand stature and
- -complement other outdoor campaigns.
Allows advertisers to showcase their brand to consumers using the latest technology in order to take targeting to a new level. Can include large digital roadside screens in outdoor, and digital screens in shopping malls.
Other types of outdoor ads include;
phoneboxes
taxis
buses
All of which can be used in highly targeted campaigns to meet selected audiences.
Other types of outdoor ads include;
phoneboxes
taxis
buses
All of which can be used in highly targeted campaigns to meet selected audiences.
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